The lockdown due to the coronavirus pandemic might be temporary, but the virus could surely lead to some permanent changes in various sectors. The beauty industry is one of the most vulnerable sectors which could be affected as it involves testing of the products by the customers which convinces them to buy it.
Even then make-up has always been about trial and the products like foundation, lipsticks, nail colors, eyes shadows and other products need to be tested first to confirm if it suits the client. But the ongoing situation will turn most of the business online and would discourage the customers to test on the spot due to the fear of contamination. This is where the cosmetic companies now will have bring new changes in the way the products will be sold.
The companies will not have to get down to allow mono-sampling process which will be contactless and will be able to convince the customer to buy the product that they want only after they are completely satisfied. The traditional methods of sampling will no longer exist as that would put the buyer as well as the seller at risk for the infection. The sellers will have to be extra careful by keeping handy things like sanitizers, wipes and hand gloves.
The companies will also have to issue guidelines to the sellers as to what precautions will have to be taken and how the products could be sold without making a contact with the customers. Sampling will have to be done with the help of disposable spoons and containers and items like single-use disposable testers. Strict distancing policy need to be applied so as to protect the staff members as well as the customers. Moreover, manufacturing units, store and display units need to be sanitized regularly as a safety precaution. This might not sound very easy, but people will have to get used to the new lifestyle.
Photo Credits: Pixabay
