American fast food chain Taco Bell opened its pop-up hotel as a part of its latest marketing venture at 10 am on June 27, 2019. The rooms had sold out in just two minutes. The resort is called The Bell: A Taco Bell Hotel and Resort and is located in Palm Springs, California. The company has decided to take over the V Palm Springs hotel for an extended weekend in August, 2019. There were plans in place for an exclusive Taco-Bell themed resort since May, 2019.
This is a promotional venture and a common tactic that is practiced by the fast-food chains. The pop-up gives the restaurant a chance to set itself apart in a crowded market where the value meals might not be enough. They raise the awareness of the brand and create buzz around it on social media channels.
Jennifer Arnoldt, a Taco Bell executive in a statement said, “We’re excited to give a peek into Taco Bell’s first hotel that is truly Taco Bell luxury at a value as we evolve how fans can celebrate with the brand this summer and beyond.” The guests at the rooms will be treated with a room service breakfast and will be able to dine on a variety of burritos, tacos and other cheesy items throughout the day that are catered by Taco Bell. The company will also be serving exclusive food items by the pool during the entire weekend.
However, food is not just the activity at the resort. The guests at the resort can spend their days across the pool on giant inflatable sauce packets and can also sip drinks from the Baja Bar. Other features of the resort include a salon, a gift shop, dive-in movies and more. The hotel will be open from August 8 to 12, 2019. Taco bell is known for serving a variety of Mexican inspired foods including Tacos, burritos nachos and quesadillas.
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