Beyoncé Releases Athleisure Line Ivy Park Spring/Summer ’17 Campaign

Beyoncé's Ivy Park Collection Source:Ivy Park

Is she a real-life wonder woman or what?! Beyoncé, just a few days before breaking the internet with the news that she is pregnant, released the first official video of her athleisure line, Ivy Park Spring/Summer ’17. The video is about body positivity and being confident in who you are, which is something that Beyoncé has been believing in and spreading for a while now.

The Campaign features major African-American stars, including SZA, Selah Marley (daughter of Lauren Hill), Black-ish star Yara Shahidi, supermodel Sophie Koella and Beyoncé’s protégés, sisters Chloe and Halle.

The pieces come in very Kanye West’s Yeezy-type colors including beige, military green, black and white. The collection includes shapeless hoodies, netted tank tops and socks, all emblazoned with IVY PARK in white. The brand aims at encouraging an active lifestyle, with one of the faces, Yara Shahidi actually being a black belt in Karate. The video features different sports including soccer, martial arts and working out. It’s really a powerful message, that wants women to be more active, but participate in sporting activities that usually lean towards male sports stars.

Beyoncé announced yesterday that she is expecting twins with husband, rapper and Roc Nation boss, Jay Z. Though the gender hasn’t been revealed yet, she posted an image on Instagram with her kneeling amid flowers, wearing mismatched lingerie and an ice green veil. Her prominent baby bump is shown off in the image, along with the mother-to-be’s glowing dusky complexion.

Since the post went live, Beyoncé broke the internet, earning the most likes on the image sharing site within hours, and breaking pop star Selena Gomez’s record for the most likes on Instagram for a single image. Bey already has a five-year-old daughter with Jay, a beautiful little girl called Blue Ivy who is already becoming a star in her own right, appearing in his mother’s video for Formation and had her voice recorded for one of Jay Z’s own tracks when she was still a few days old.