Business

Lego profits double as demand increases beyond pandemic lockdowns

The coronavirus pandemic left a number of people indoors. Remaining indoors forced many of them to depend on some kind of entertainment. While it was streaming subscriptions for the adults, the children depended on games and consoles. Lego was one of the items whose demands remained high and it continues to remain the same beyond the lockdown. Children as well as adults during the COVID-19 restrictions depended on the model kits of Lego to keep themselves occupied and the trend continues even now.

The sales of the Danish toymaker increased by 43 percent during the first six months of 2021 and the net profits increased by 104 percent. In recent times there have been warnings that there could be reduced choices of toys along with higher prices during the upcoming Christmas season. This could be due to the disturbance of the flow of goods across the globe due to problems related to labor shortages and higher transport costs. However, the chief executive at Lego, Neils Christiansen while talking to a leading daily said that Lego is not facing any such issues but would be depending on the customs and transportation in to the United Kingdom. Christiansen added that as of now they are not facing any particular problem.

On the other hand some of the retailers in the UK including The Entertainer and John Lewis have said that they are chartering ships to make sure that the stock for Christmas arrives on time. Nearly 70 containers are being called by The Entertainer from China on a charter boat. But it has to pay $19,000 to transport each of them when compared to the pre-covid rate of $1,500.

Meanwhile, Christiansen also said that despite the high transport costs, it is not planning to make any price hikes. He added that the strong financial performance would help to increase the investments in the environmental initiatives. The company had recently showed off its first bricks that were made from recycled plastic bottles. After it held a successful trial, the company said that it would replace the single-use plastic in the boxes by 2022.

Photo Credits: Pixabay

Anita John

She is proud about her knowledge on the latest trends in fashion, what’s hot on the red carpet and celebrity gossip.

Share
Published by
Anita John

Recent Posts

Virgin Galactic takes its first flight  with tourists to the edge of space

American space craft company Virgin Galactic is ready to take the first set of space…

1 year ago

FDA approves new drug to treat post-partum depression

Post-partum depression has been one of the most common problems among women and unfortunately has…

1 year ago

Ways how exercise can improve your mental health

Exercise has always been the best way to maintain physical as well as mental health.…

1 year ago

4 Habits to do every night to improve brain health

While it is a good habit to look after your body with the help of…

1 year ago

7 Things to keep in mind while consuming fruits

Fruits have their own nutrients which are essential for the body. While their consumption is…

1 year ago

Ways to deal with High Functional Anxiety

When you look around yourself, you will find people who might be successful as well…

1 year ago