Apple cancels premiere event of The Banker

Cupertino based tech giant Apple surely has big ambitions in terms of its streaming video service. The giant was ready to premiere its debut movie The Banker on the streaming service. However, the company cancelled the premiere event which had signaled its ambition to become a big player in the segment. The Banker stars Samuel L. Jackson and Anthony Mackie. Apple had bought the film earlier in 2019 and was scheduled to be shown at the annual event of the American Film Institute.

The film had managed to grab a lot of attention from the audience and was also expected to be a good contender for the Academy Awards. The Banker was expected to be premiered on November 28, 2019 but Apple made an announcement that the premiere would not take place as it was planned. Despite the announcement, the company has not yet talked about why the premiere was cancelled at the last minute. Apple also declined to comment further on the details.

The story of The Banker is about two African American men who are owners of a successful real estate business but employ a white man to be the face of their business during the 60s. A statement by Apple mentioned that it was impressed and moved by the story of the film which is entertaining as well as educational. The statement added that the film is about social change and financial literacy. The film was expected to be released in theatres on December 6, 2019 and later on it could have been made available on Apple+, which has marked Apple’s entry in to the streaming segment.

If things would have worked up as planned, The Banker could have been launched on the service in January, 2020. Apple+ was launched earlier in November and is available in more than 100 countries . The company is reportedly spending a bomb on the content on the new service.

Photo Credits: Pixabay