Target launches counter sale day with Deal Days against Amazon Prime Day

US based retailer Target is all set to give a tough competition to its competitor Amazon on its Prime Day. The retailer will be debuting this year with its event known as Deal Days which will also last for 48 hours on 15 and 16 July, 2019. Target is competing with Amazon by holding an online sale event from July 15 to 16, 2019. Amazon is also running its mega sale event on the same days.

Target has taken one step further by stressing that no membership is required to participate. This is different from Prime Day which is limited to just the Prime subscribers who have to pay for a year-long membership fee which costs $119 in the US unless they are still on a free trial. Executive vice president and chief merchandising officer Mark Tritton at Target has said that Target.com’s One Day sale in 2018 was one of the biggest days of the year for online sales.

Tritton added, “This year, we’re giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day.” However, the buyers will not be able to grab an Echo or a Kindle from the Target event, the company says that rarely-on-sale items will be available at discounted prices.

If the buyers do find a good deal, then buying from Target would be a better option if the buyer needs to purchase as soon as possible and have a store near you. The buyer can also select to pick up the order from an outlet nearby or can have it delivered through Shipt within a few hours. Meanwhile, Amazon Prime Day is going to be equally competitive as it has already got its millions of Prime members in place.

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