McDonalds to take meatless-burger expansion slowly and steadily

McDonalds is facing supply issues from suppliers due to which it is taking baby steps in terms of expansion of meatless burgers

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Meatless meat is continuing the become popular among the foodies and McDonalds is now looking forward towards ways to expand its meatless offerings but at a slow pace. The fast food giant on January 8, 2020 announced that it is all set to offer its plant-based Beyond Burgers in 52 more restaurants in Ontario, Canada for the next three months. The plant-based burgers will be introduced starting from January 14, 2020. On a trial basis, McDonalds had introduced the burgers in Canada. But it has to be noted that the expansion by the fast food giant is not on a big level but conservative in nature.

The announcement by McDonalds has come after a leading daily reported that the Impossible Foods has taken a back seat while selling its burgers to the biggest fast-food chain for the reason, that it is not able to meet the growing demands. There were a few earlier talks between McDonalds and Impossible Foods which had speculated that the two giants might strike a deal related to the plant-based burgers.

Pat Brown while talking to a leading daily expressed that they hoped they had more capacity due to the fact that the demand for the plant-based burgers were high. Brown added that on the basis of their current capacity, it is impossible for them to meet the current demands and even if McDonalds strikes a deal with them over supply, then they would not be capable as they need to first increase their production capacity and then commit for a supply.

While Impossible Foods seems to deal with capacity issues, the same is also likely to be the case with Beyond Meat. While plant-based burgers would surely bring a huge revolution in the food industry, the change might not be seen any time soon unless the production capabilities are altered. While other fast-food giants had soon jumped in to the plant-based menus, it took a little longer for McDonalds to adopt.

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