The contemporary world happens to be a Millennial’s world. Everybody else only happens to live in it. Food and alcohol manufacturers are trying to understand what drives this population to make purchases. Millennials are not only driven by one aspect such as the price of the product as it seems. The Yolo generation values experience and authenticity. They distrust a majority of the advertisements but are more open to it if they are viewable online.
Here are 10 new sweet alcohol products currently trending in the international market –
The drink comes in plastic, round freezable cans and is an excellently mix of 100% juices with vodka, rum and tequila. The alcohol percentage ranges between 15-20% (depending on state legislations).
2. Happy Juice Express
Happy Juice Express was launched in 2014 and sold 10,000 cases within the first ten days! A 24-oz bottle contains 12% alcohol content and is a bright non-carbonated red juice with a smooth blend of punch-packing fruit flavors.
3. Bud Light Lime Mang-O-Rita
The brewer Anheuser-Busch InBev increased the scope of its franchise with Mango-Rita and Raz-Ber-Rita to produce a flavored malt with 6.0% alcohol content.
4. UV Vodka Sugar Crush
The product comprises of all-natural flavors, giving the vodka a candy like taste with its Sugar Crush Flavor. The best accompaniments for the drink is lemon-lime soda. It has an alcohol percentage of 40%.
5. Pucker Watermelon Wow Vodka
The Beam-Suntory-owned Pucker brand has released a new product which incorporates watermelon and other natural flavors. It has an ABV percentage of 35%.
6. Redd’s Wicked Apple
The drink is a product of MillerCoors brewery. The Wicked Apple flavor contains an 8% concentration of alcohol which packs a larger punch than the natural Redd’s which has a 5% concentration.
7. Jose Cuervo Teagarita
It consists of classic lime-flavored margaritas, blended with Jose Cuervo Tequila and premium orange liqueur. It has an alcohol percentage of 10%.
8. Mike’s Hard Frozen Mango Lemonade
The drink is a mixture of vodka, natural flavors, and carbonated water. The ABVl content is 8% and it offers a tropical flair with hints of mango and pineapple.
9. Malibu Orange Float and Fizzy Pink Lemonade
The drink is not your ordinary rum-and-coke. One of them comes in a can while the other combines an orange flavor with coconut liqueur. It has a 21% concentration of alcohol.
10. Sauza Tequila Sparkling Margarita
It is a combination of margaritas, watermelon, bubbles and contains almost 10% alcohol, which is nearly twice the concentration found in most beers.
Flavored drinks continue to gain traction with the Millennials and the sweeter, the better. Marketers, therefore, find it profitable to flood the market with fruity drinks infused with a variety of flavors.