Fast food giant McDonalds has joined hands with GrubHub, who is the new delivery partner. McDonalds is looking forward to make delivery a $4 billion business for the company this year. The delivery provider’s shares jumped to 4 percent in extended trading on September 5, 2019. McDonalds said that about 500 tri-state area and New York City locations will be launching delivery on GrubHub and its New York brand Seamless.
Data from Technomic says that GrubHub holds 71 percent share of delivery sales in New York City. GrubHub is a Chicago based company that launched delivery in the US in 2017 through an exclusive partnership with UberEats. Partnership with UberEats made delivery available in New York and the surrounding region and partnering with GrubHub will give McDonalds access to customers who might choose to order through GrubHub or Seamless instead.
The 2019 report that mentioned about the Toast’s Restaurant Success and said that consumers also tend to be loyal to a certain platform. The fast food giant had ended its exclusivity with UberEats when it began testing a partnership with competitor DoorDash. Last week the fast food giant said that it would launch its DoorDash partnership nationwide while further expanding its delivery footprint.
The shares of McDonalds were essentially flat in the after-hours trading.
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