Some E-commerce websites have lately received a lot of flak and criticism from the people due to a Halloween marketing strategy that they all applied ahead of the festival celebration that is dedicated to reminiscing the dead that includes ancestors, the saintly and martyrs.
Many online stores had to pull back an Anne Frank Halloween costume that they had posted online for girls ahead of Halloween on October 31, 2017.
The costume had reportedly originally put up on Amazon and was forced to be removed after Twitteratis had complained against using a Holocaust victim, Anne Frank on Amazon’s Twitter account.
— Julie Bestry, CPO® (@ProfOrganizer) September 18, 2017
— Jude Habib (@JudeHabib) October 15, 2017
— Rob McDowall (@robmcd85) October 15, 2017
— Lola❤🕎🐾🕊✡ (@lolasky2014) October 15, 2017
There r better ways 2 commemorate Anne Frank. This is not one. We should not trivialize her memory as a costume.
— carlosgeADL (@carlosgeADL) October 16, 2017
Recently, HalloweenCostumes.com had reportedly posted the same costume with an image of a little girl smiling while wearing a World War era dress and carrying a satchel and calling it “Anne Frank costume for girls,” much to the disapproval of the public. The dress when it appeared on Amazon was called Girls World Evacuee Costume and Fortune magazine reported that an online retailer, The Halloween Spot was the latest one to still have the costume listed with the name, “World War II Evacuee Girl Costume.”
These e-commerce sites have since apologized and pulled the costume from their listings. The magazine further reported that famous e-tailers like eBay was also a marketplace for the costume that caused such an uproar, according to tweets and screenshots shared by people.
While HalloweenCostumes.com has taken the Anne Frank costume off their site on Sunday, October 15, 2017, there still might be some who have not yet warmed up to the disgruntled public who have strongly criticized the idea of buying, selling and using a Holocaust victim’s costume for Halloween.
HalloweenCostumes.com further said in a tweet, “We sell costumes not only for Halloween, but for many uses outside of the Halloween season, such as school projects and plays,” he wrote. “We apologize for any offense it has caused, as that’s never our intention.”
Meanwhile, The Jewish Chronicle quoted the chief executive of the Holocaust Educational Trust, UK , Karen Pollock saying, “It is utterly inappropriate, offensive and quite simply beggars belief. The Holocaust is not a joke—this company needs to have a serious rethink.”
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