Fashion

Ellen DeGeneres reveals her debut baby fashion collection and it cannot get more charming

When we think this is it—the women who have been leading exemplary lives, the likes of Oprah, Angelina Jolie, Beyoncé and Ellen DeGeneres cannot be any more inspiring and influential, they prove us wrong. This week began with a great news for the little masters: Ellen DeGeneres launched a new baby collection of clothing, bibs, diaper bags, mattresses, swaddles, bedding, blankets, nursery furniture, strollers, cute footwear and much more to include in her ED Ellen DeGeneres lifestyle brand. Her personality, wit and anchoring skills on The Ellen DeGeneres show are what inspire the style and idea behind this extensive store for fashion needs.

The new collection for babies will be available at Buy Buy Baby outlets with adorable, positivity-filled and affectionate messages like “I Can and I Will”, “Made with Love” and words that inspire for the better : “Love”, “Joy”, “Kind”.

Some of her debut baby fashion collection features animal designs like the ED Doodle Dog in a bib, small animal prints on the cute sneakers, forest animal convertible crib, dog icon shoe among others. Dancing bunnies is another design element she has used for the line. It is a collection of more than 100 pieces each with her signature style of positive, inspirational and loving messages.

After her successful line of apparel, accessories, home décor and furnishing items and footwear for adults in 2015 and handbag line last year, her new entrepreneurial venture for the little munchkins brings out her strong beliefs that “babies love to be swaddled and should always be surrounded by love and kindness”, as stated in a press release. She further added, “I created my baby collection with that thought in mind. Each piece has a message of love and the line is filled with whimsical and fun pieces.”


For the launch of the new baby line, Ellen has further partnered with brands like Aden by Aden +Anais, Bivona & Company, WeePlay, Crown Crafts, Camuto Group, Peg Perego and Naturepedic.


While celebrities bring along some baby love with new mum Amal Clooney’s kids and Beyonce’s twins, Ellen tries to make the world a little warmer and more adorable. If you too want your little ones to sport a comfortable bathrobe with a hood, a pleated dress with legging, a bear sweater and pant or sleep peacefully on a fun-filled crib sheet with a lot of animals, clouds and stars drawn all over, stock up some of Ellen’s new baby lifestyle collection.

Photo Credits: Shutterstock and ED Ellen DeGeneres/ Buy Buy BABY

Sucharita Sen

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Sucharita Sen

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