The world is really taking to accepting everyone for who and what they are. And we applaud those who are not afraid of being themselves and being successful with what they do. So, when it comes to revolutionary makeup brand, CoverGirl, they broke tradition in the most trending way possible – introduced on Instagram by their current cover girl, pop singer Katy Perry, CoverGirl now has a new “cover boy” – meet makeup artist extraordinaire, James Charles!
James is a 17-year-old self-taught makeup artist from New York. Apparently, he has been applying makeup for just over a year, but he is so talented, he has already gained over half a million followers on his Official Instagram account, who watch his mesmerizing tutorials that are known to be over-the-top, creative and one-of-a-kind. Seriously, this kid is super talented and being brought into the limelight by one of America’s top beauty brands is probably just the beginning for him. Congratulations, James!
In the past CoverGirl has had a number of celeb beauties as their reps, including Modern Family star, Sofia Vergara, talk show host and comedienne, Ellen DeGeneres, Katy Perry, Disney star, Zendaya and a host of others. Though other beauty brands have cast males in their commercials and other promotions, this will be the first time ever that a male is officially representing a beauty brand and being their brand ambassador.
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. 😊💕 make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.
James Charles will be the face for “So Lashy”, CoverGirl’s latest mascara with full coverage. In an official statement, CoverGirl said: “All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful.”
With the rising popularity of self-taught beauty artists, like those on Instagram, SnapChat and YouTube, it’s great to see the evolution of top beauty brands like CoverGirl moving along with the times and embracing this change, instead of going the traditional way and using famous celebrities to promote their products. Hope this one’s a bestseller!